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The Biggest Lie in Professional Services: “Our Work Speaks for Itself”

If you’re an accountant, IT specialist or an engineer, chances are you’ve heard (or even said) the phrase, “Our work speaks for itself.” It’s a comforting thought—that the quality of your work alone will attract new clients, inspire referrals, and establish your reputation. But here’s the hard truth: your work doesn’t speak. People do.